CLIENT -

UAL: Creativity & Cognition 2026

Date -
13.07.26 - 16.07.26

The future came sooner than expected.

The Creativity and Cognition (C&C) conference responds to the rapid pace of change in our world and emphasises the power of creativity in driving positive transformations.

We were challenged to visually represent these seismic shifts of technological change, reshaping our world today.

To do this, we created a hyper-reality around the C&C event, designing a series of 3D natural environments which, with some digital intervention, behaved in supernatural ways. These 3d scenes informed three main idents for the event, featuring a bold custom lockup rippling across all placements.

Team -
Creative Director: Sebastian Koseda
3d: William Fairbrother

Three stylized purple 'C&C 25' logos stacked vertically on a bright yellow background, with UAL Creative Computing Institute, ACM, and Sony Interactive Entertainment logos at the bottom.Person carrying a black tote bag with large purple text on the strap of a staircase with wooden railing and green banister.