⟵
Project -

FuturePlay,
London Tech Week
/ ual:CCI

Date -
18.07.25
[̸[̶M̵e̴e̴t̵ ̵m̵e̸ ̷a̴t̷ ̶t̷h̵e̷ ̴i̶n̴t̴e̸r̵s̶e̶c̵t̷i̸o̶n̵ ̶o̴f̸ ̶C̴r̷e̷a̵t̵i̸v̶i̵t̸y̷ ̶a̶n̷d̷ ̴T̵e̴c̷h̶n̸o̶l̶o̷g̶y̶]̴]̴

Studio Koseda was commissioned to craft the visual identity for FuturePlay 2025, a flagship experience at London Tech Week.

FuturePlay marks the UAL Creative Computing Institute’s first-ever immersive showcase, a dynamic, real-world playground where cutting-edge technology and creativity intersect.

Here, contemporary artists and designers manipulate code, use algorithms, exploit artificial intelligence, and engineer interactive systems to create experiences that were simply an idea just a few short years ago.

Drawing upon the wide spectrum of art, design, fashion, photography and media disciplines taught at UAL, CCI’s students and researchers are the latest generation of world-class talent taking these interdisciplinary ideas from imagination to reality.

‍

‍

⭣
Two workers in yellow safety vests install a large digital screen displaying 'ual: creative computing institute' and the word 'future' in bright yellow script at an indoor venue.
Person with curly blonde hair facing a black wall screen showing neon yellow text with names and social media handles related to '0xPULSE' and 'Vegas Paradox.'
Person with blond curly hair wearing a black T-shirt with yellow text reading 'Future Play' and 'ual: creative computing institute' on the back inside a large indoor space with blue digital displays.Two people with 'Future Play' printed on black shirts stand in front of a large digital display with bright yellow-green text and blue shapes under a glass arched ceiling.
Black fabric with neon yellow text reading 'Future Play. ual: creative computing institute' in stylized and pixelated font.Several bright lime green text boxes with black text featuring project titles and contributors, arranged in a tilted grid pattern over a dark blue background.Exhibition space for London Tech Week with large hanging cube and digital screen displaying 'Future Play' and 'ual: creative computing institute' in a glass-roofed venue.