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PROJECT -

RCA2025 IDENTITY

Royal College of Art, Kensington
Date -
13.07.25 - 16.07.25

For the third year running, Studio Koseda were appointed to design the RCA SHOW visual identity for the Royal College of Art, the world's most influential institution of art and design.

RCA2025 unfolds as a vibrant constellation of exhibitions, events and experiences, celebrating the bold, boundary-pushing work of the year’s graduating RCA students.

The RCA2025 visual identity reimagines the royal crest as a deconstructed, ever-shifting emblem, crafted from materials that echo the rich spectrum of disciplines practiced across the Royal College of Art.

This kinetic crest moves fluidly across motion graphics, printed pieces and large-scale campus installations, transforming Battersea, South Kensington and White City into a living showcase of creative exploration.


Featured in -
It's Nice That
The Brand Identity
DesignBoom
Art Plugged

Team -
Creative Director: Sebastian Koseda
3d Support: William Fairbrother
Sound Design: James Rogers

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White embossed card featuring a royal crest with a lion and unicorn, overlaid with a bright yellow label reading 'Royal College of Art RCA 2025 19 June - 23 July'.Entrance window display of Royal College of Art featuring a large white decorative sculpture with yellow cords and a yellow sign for School of Arts & Humanities Show.Lightbox display with five brown rectangular panels featuring white dot patterns resembling Braille or abstract code.Smartphone displaying Vermeer's painting 'Girl with a Pearl Earring' with the text 'Meet Vermeer' over a blue background.Yellow circular design with a robotic skull in the center and text reading 'HOW DO YOU DESIGN A PERSONALITY?' around the edge, with Japanese text and YAYA LABS logo.Underwater scene with fish and aquatic plants, overlaid with white text reading 'Cause of extinction: fishing, pollution.' and four white rectangular outlines.Round logo with a hooded figure holding a smoking flask with a skull symbol; text reads 'DATA POISONER' around the edge and 'YATA LABS' at the bottom.Black and white sketch of a dog's head in profile on a beige background with the words 'goodest boy.' in white text across the center.Exterior glass wall of a building featuring a large decorative stone lion relief and a bright yellow poster for the Royal College of Art's School of Design Expo with schedule details, while a person carrying a white tote bag walks inside.