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project -

SHEFFIELD CONTEMPORARY

Date -
03.03.17

We transformed a 100-year-old disused secret theatre into a cutting edge contemporary art space in Sheffield. My role in this project was to brand the space and curate the artists.

The Sheffield Contemporary is an artistic and cultural centre based in the Abbeydale Picture house in Sheffield. The space features a gallery, bookshop and a bar.

The Brand-

The Sheffield Contemporary brand embraces a collision of the industrial heritage of the area and it’s contemporary content. The brand’s characteristic features are formed of graphic visual cues sourced from classic electro-plating diagrams. The brand system is modular and can shift and evolve parallel to the gallery. Glyphs are replaced with icons or artefacts that represent current themes within the space whilst retaining legibility.

© Studio Koseda 2020

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Poster for Sheffield Contemporary Exhibition 1 at Abbeydale Picture House from 08-04 to 17, with event description and address 387 Abbeydale Road, Sheffield, S71FS.Silhouetted person watching a large screen projection of a man with curly hair eating a burger in a dimly lit industrial space.Dimly lit art installation with five screens displaying various videos against a brick wall, and two blurred figures walking in front.Interior corner of Sheffield Contemporary with black wall text, two potted plants, and a yellow shelf holding art books and magazines.Exterior view of Sheffield Contemporary art space at night with an open black door, illuminated 'Picture House Social' sign, and a large black sign displaying opening hours on the sidewalk.Dimly lit art exhibit with six illuminated rectangular display panels showing digital images against a brick wall in an industrial-style space.Typography poster for Sheffield Contemporary Exhibition 1 at Abbeydale Picture House, listing artists for weeks 1 and 3 in April 2017.Large historic cinema building with a domed tower and arched windows under a clear blue sky.