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We transformed a 100-year-old disused secret theatre into a cutting edge contemporary art space in Sheffield. My role in this project was to brand the space and curate the artists.

The Sheffield Contemporary is an artistic and cultural centre based in the Abbeydale Picture house in Sheffield. The space features a gallery, bookshop and a bar.

The Brand-

The Sheffield Contemporary brand embraces a collision of the industrial heritage of the area and it’s contemporary content. The brand’s characteristic features are formed of graphic visual cues sourced from classic electro-plating diagrams. The brand system is modular and can shift and evolve parallel to the gallery. Glyphs are replaced with icons or artefacts that represent current themes within the space whilst retaining legibility.

© Studio Koseda 2020