CLIENT -

YAYA LABS

Date -
Ongoing

Over the last two years I have worked closely with Ben Ditto to build the visual universe for YAYA Labs - a technology studio born from science fiction, providing a future signal into AI, blockchain, and robotics.

The expansive body of work includes a 14-foot typographic installation in Las Vegas, a 36-hour hackathon in Italy and a pavilion at WebX Japan that supported Desdemona the robot in her emergence as a pioneering AI celebrity.


Creative Director: Ben Ditto


Graphic Design: Sebastian Koseda

Diagram of an AI-based personality control system overlay on a stylized humanoid head, showing components like Agent Controller, Speaker Recognition, Vision System with face, body, and emotion recognition, and dialog models.Blue mechanical skull with eyes and teeth on red background, promoting WetWare Club and YAYA Labs event about future of human-machine interface on August 28-29, 2024.Group of eight people at a conference booth, seven holding up red posters with blue skull designs covering their faces, standing behind a YA Labs branded counter.
Yellow circular logo featuring a robotic skull in the center with text around it reading 'How do you design a personality?' and Japanese characters above the skull, branded with YAYA Labs.
Logo with a smiling pink pig wearing a chef's hat, holding a glass of milk in one hand and a large knife in the other, surrounded by the text 'HUMAN FUEL' and the name 'YAYA LABS'.Logo with a hooded figure holding a smoking potion bottle with a skull, surrounded by the words 'DATA POISONER' and biohazard symbols, and 'YATA LABS' at the bottom.Green circular emblem with a robotic human head in profile, surrounded by the text 'PERSONALITY? HOW DO YOU DESIGN' and Japanese characters above the head, with YAYA Labs logo at the bottom center.Circular badge with a blue illustration of a brain connected to multiple machine wires, surrounded by a red border with white text reading 'HOW WILL MACHINES REWARD HUMANS?' and the label 'YAYA LABS' at the bottom; a Japanese text box appears above the brain.
Illuminated circular signage display with the word 'FUTURE' in large white letters on a blue background, set against a dark grid floor.
Infographic titled 'How Do You Design Personality?' detailing a Personality Control System with sections on AI update architecture, vision subsystem analyzing robot interaction, dialogue controller processing, and example dialogue flow, alongside an image of an exposed robotic skull.Person with long red nails holding a realistic female robot head with exposed wiring and connectors at the back.Five circular stickers featuring YAYA Labs logo, each with distinct designs: blue brain with mechanical spikes labeled 'How will machines reward humans?'; yellow robotic skull with 'How do you design a personality?'; pink pig chef holding a glass and large knife labeled 'Human fuel'; green hooded figure holding a skull potion labeled 'Data poisoner'; and yellow human-like robot head with same personality design text.